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Stumbling into Tech PR

The Hoffman Agency

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) Industry terms such as SaaS, wireless, etc.,

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Stumbling into Tech PR

The Hoffman Agency

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) Industry terms such as SaaS, wireless, etc.,

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. The ability to touch and feel is a novelty to a generation weaned on wireless.”. But, brands can also look to use humor to provide perspective and prevent issues from escalating.”.

Banking 60
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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless.