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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. It made the brand more interesting, and best of all, media loved it. As storytellers, we’re taught to show, not tell. There may be evidence to support them, which always helps.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

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‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand.

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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

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