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The Citizen Analyst Manifesto, Part 2: Curious

Shift Communications

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. Companies, stakeholders, clients, and communicators all want to put their brand, their products and services in the best possible light.

Data 60
article thumbnail

The Citizen Analyst Manifesto, Part 2: Curious

Shift Communications

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. Companies, stakeholders, clients, and communicators all want to put their brand, their products and services in the best possible light.

Data 60
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BuzzFeed Pound and the Future of Data-Driven Decisions

Shift Communications

Lately, that focus has turned to data. Take Snapchat; many brands are jumping on that bandwagon to the tune of $750,000 a day , but the truth is that the analytics for those efforts are sorely lacking. BuzzFeed, the Internet’s current media darling, realizes that data is the key.

Data 60