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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] Organisation level – effective organisations should base internal and external communication and relationship building on a two-way symmetrical model.

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Who talks to (and about) colleagues like that?

PR Conversations

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.