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The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Find a creative director who can act as a mentor. Video, photos, infographics and the like are necessary in a mobile and digital world.

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The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. This recent story on Ragan sums it up well: “By taking advantage of massive quantities of data and using AI to draw insights on it, PR pros can now. “Humans build trust with humans — not bots.”.