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ImPRessions - Crenshaw Communications
JULY 10, 2019
But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Bylined articles. The long game.
ImPRessions - Crenshaw Communications
SEPTEMBER 18, 2018
If you’re in PR , chances are, you’re a writer. A professional communicator is arguably one of the most versatile writers around. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Versatility rules.
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Rock the Status Quo
MAY 4, 2015
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Sadly, it’s rare to get a pitch that is specific, interesting and relevant, but I think it’s less about PR pros and more about WHO ELSE sends pitches.
Sword and the Script
DECEMBER 10, 2019
As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. This more accurate engagement model will enable teams to become more efficient and focus their efforts where they are needed most.”.
Waxing UnLyrical
APRIL 2, 2016
If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. And PR has changed along with it. And for PR to really work in this day and age, it’s really only the last one that counts.
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