Top Marketer: The Art and Science of a CMO [UML]
Sword and the Script
NOVEMBER 19, 2016
If this is a case of putting PR in charge of marketing, I’m all for it. We’ve long nested PR under marketing, when the simple reality communications is the far broader concern of the two. Moreover, in the last 5-10 years, marketing has started to look a lot more like PR. Is your B2B PR firm bringing ideas to the table?
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