4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich
PRSay
SEPTEMBER 17, 2019
Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising.
Let's personalize your content