Remove Blogging Remove Product Launch Remove Twitter Remove Viral
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4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.).

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Newsjacking Tragedy

Rock the Status Quo

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity.

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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. What if someone made an offensive statement on Facebook, Twitter or Instagram? Your brand could be dragged through the mud.

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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

When crafting social content, lean on trends and publish content with a high virality rate. A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. Download our free Product Launch tip sheet. To connect with Katie, you can follow her on Twitter.

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Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. Use visuals in a blog post, then share them on Instagram, feature them in a press release and thread them together for a video. This free checklist will walk you step by step through your product launch strategy.

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105 Tips for Successful Social Media Marketing

Beyond PR

Don’t hesitate to remind your Twitter followers you’re also on Pinterest (and vice versa). Whether you’re announcing news or educating customers, Twitter offers a unique, interactive platform people love. Compared to other channels such as Facebook, you can post more often on Twitter. Twitter is a two-way street.