Influencer Relations For B2B Brands
ImPRessions - Crenshaw Communications
APRIL 24, 2018
Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. But where do PR teams find third-party influencers?
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