Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Only 5% said they have less influence. It takes one less piece of friction out of your sales process.”.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 189

Marketing Content Marketing Data Social Media 189