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Quick Tips for Pitching Fortune, Bloomberg TV and Other Business Media

Beyond PR

First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. For instance, panelist Aaron Task, the digital editor at Fortune, discussed how the magazine is branching out into other news areas, such as healthcare and biotechnology. Connect with her on LinkedIn.

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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

It’s the premise for a persuasive argument about why marketing needs to do a thing or two. And when I contact the listed sources – the National Center for Biotechnology Information at the US National Library of Medicine, and the Associated Press – neither can find any record of research that backs up the stats.”.