Stop Smearing Goldfish: That Attention Span Statistic is Dubious
Sword and the Script
FEBRUARY 22, 2022
of articles and blog posts that start with this statistic. It’s the premise for a persuasive argument about why marketing needs to do a thing or two. The piece goes on to interview a psychologist who “studies attention in drivers and witnesses to crime.” What does that mean for marketing? “If Psychologist casts doubts.
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