Stop Smearing Goldfish: That Attention Span Statistic is Dubious
Sword and the Script
FEBRUARY 22, 2022
The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. It’s the premise for a persuasive argument about why marketing needs to do a thing or two. What does that mean for marketing? “If There are hundreds (thousands?)
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