Stop Smearing Goldfish: That Attention Span Statistic is Dubious
Sword and the Script
FEBRUARY 22, 2022
The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. The piece goes on to interview a psychologist who “studies attention in drivers and witnesses to crime.” The BBC isn’t the first publication to look into this matter.
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