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PR and Communications: 3 Powerful 2020 Trends

5W PR

Moreover, today’s consumer values realness, authenticity, and transparency more than they did before. Artificial Intelligence and Big Data. Today, widespread investment in big data and Artificial intelligence (AI) has changed the establishment of effective public relations campaigns.

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Product launches. Consumers will have the live-event experience of a concert, show or sports match without leaving the comfort of their homes.