Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-Driven PR Decisions. Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today.

Analytics 170

Analytics Measurement Data Technology 170

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

5W PR

JUNE 6, 2022

Consumer Focus. Additionally, the two-way communication opportunities that a number of platforms provide to their users are a great way for companies to figure out ways to create better communication with their target audiences and respond to their needs, which can improve the overall PR efforts.

Trends 88

Trends Data SEO Consumer 88