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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

Whether through press releases, engaging with the media, or content creation, PR can show how fintech solutions make financial management easier, highlight their unique advantages, and address any concerns customers may have. Anything from bank account information to personal identification.

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2014: Year of the data breach

Reputation Us

Communication is crucial throughout any crisis – including data breaches. Target, Home Depot and a dozen other companies are just a drop in the bucket, all of whom are likely looking forward to putting this year in the rearview mirror. Many organizations look to their IT departments […].

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Crisis Marathon “Mile Marker:” Be Like Nurses. Be Like Doctors.

Reputation Us

Financial crisis – Sadly, not sure if any leaders emerged there. As it pertains to crisis response, we want to recognize the front-line health care providers (i.e., law firm, bank, restaurant) or product (e.g., clothes, materials), we encourage you to take a closer look at how these heroes act during a crisis.

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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

From the November 28, 2022 issue of Financial Brand. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. His leadership decisions have spilled even more. He’s got a long way to go.

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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

When it comes to navigating crisis, I have been in the eye of many storms. As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. From the Credit Union Times. May 11, 2020.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. Trying to communicate a crisis without a plan is like trying to float a boat with holes.

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Warren Buffet Underscores the Value of Reputation

Sword and the Script

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. Financier, PR man, crisis manager – and pitch man – this guy can do it all. PR crisis communications leadership PR strategy warren buffett'