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Trust issues: the one reason buyers give B2B content a letter grade of “D”

Sword and the Script

Third, activate your community; you have to engage on social media to get engagement back – the same way you have to make deposits to the bank before you can make a withdrawal. Next, focus on producing content with details, which typically requires more experienced marketers. They polled 150 senior executives based in the US and UK.

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PRoust Questionnaire: Andy Green

PR Conversations

From this story, and many others, I acquired my learning that PR is about something bigger, something delivered in your actions, your living and doing as much as your next newspaper clipping. Andy Green FCIPR , is an author, international conference speaker, trainer, facilitator, mememaster and Brand Story & PR consultant.

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