NewsWhip

JULY 12, 2022

On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. But over 60% were published in the three days of the crisis (Friday, Saturday, and Sunday.) Preparation Is everything in a crisis.

Communications 158

Communications Telecommunications Banking Crisis 158

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Reputation’s soaring value is good news for PR and corporate communications professionals. Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Reputation management is risk management.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. Financier, PR man, crisis manager – and pitch man – this guy can do it all.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 198

Marketing Content Marketing Data Social Media 198

Critical Mention

MARCH 27, 2019

Split testing subject lines remain the most effective way to gauge how well you communicate with the target niche. Real-time social media monitoring is essential in measuring your content strategy. Prizes don’t have to break the bank. Social Media. They have to have enough perceived value to hold interest.

Strategy 61

Strategy Marketing SEO Social Media 61

Reputation Us

MAY 1, 2019

Be sure to let them know that not only are they doing good work, but that aligning with a nonprofit such as yours will help bolster their good reputation in the community; a valuable secondary benefit to your primary initiatives. Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications.

Nonprofit 60

Nonprofit Corporate Reputation Community 60