B2C Media Relations Public Affairs Social Media 
Waxing UnLyrical
APRIL 11, 2019
SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women. SA developed a website for the campaign and focused on social media and media relations to build awareness.
Waxing UnLyrical
DECEMBER 4, 2018
Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Backpack Boy is a macro-influencer.
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Landis PR
JANUARY 30, 2024
Other ways to measure brand recognition is through share of voice in media or on social media. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.
Landis PR
FEBRUARY 26, 2024
Ensuring that the messaging resonates and strikes a chord in the community and consequently with policymakers requires strategic thinking and the capability to adapt messaging to various mediums, whether that is through social media, direct interaction, or the press.
Landis PR
SEPTEMBER 18, 2023
Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.
Waxing UnLyrical
MAY 27, 2016
I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other?
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