The Dynamic Intersection of Sports, Fashion & Technology: Shaping the Future of Athletic Style
Burrelles Fresh Ideas
FEBRUARY 6, 2024
We’re going to explore all of this and then look at the role public relations (PR) plays in the melding of these two booming industries. The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Here are some ways they incorporate technology into their PR and marketing efforts.
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