Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

NewsWhip

SEPTEMBER 14, 2023

This latest viral story isn’t based on tradition, however, and instead reignites a comms crisis Burger King faced last summer that resulted in massive public support for an employee who was believed to be under-appreciated. Receive weekly updates with the NewsWhip Note You have subscribed to the NewsWhip daily newsletter.

Brand 78

Brand Branding Viral Apparel 78

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. Throughout my career, I’ve dealt frequently with crisis situations. Take your time.

Ethics 81

Ethics Data Crisis Apparel 81

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. PR crisis communications marketing outrage PR crisis' Ready for it? Be offensive and distasteful. .

Company 110

Company Apparel Airlines Crisis Communications 110

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. The panelists agreed that most corporations need to build trust by conducting themselves with transparency, honesty, and finesse.

Corporate 213

Corporate Ethics Apparel Journalism 213