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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. They’re passionate about their brands and troubled when public statements don’t accurately reflect reality. Properly prepare for media interviews. Times have certainly changed. It’s only natural. Every case is different.

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How to Use Contextual Marketing for a Better Website UX

PR 20/20

Context is the somewhat nebulous idea that we, as marketers, should anticipate the circumstances that form a person’s setting, motivation, or mood when they engage with our brand. Then, we personalize the brand experience based on that visitor. The right website design will literally walk you through the story the brand wants to tell.

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Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. But just imagine over 200 million users divulging information like fitness goals, caloric intake, apparel tastes, nutrition details, workout preferences, and sleep habits… all while engaging with your content.”.