Communications Conversations

MARCH 19, 2015

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. I mean, we’ve seen negative comments about airlines before, but NOTHING like this (outside of maybe Comcast in the past). Spirit is actively asking customers why they hate airlines like Spirit.

Airlines 60

Airlines Reputation Brand Branding 60

Sword and the Script

MAY 5, 2015

For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. CSR #customer. Misery” as a Business Strategy.

Airlines 60

Airlines Travel Customer Service Crisis 60

Mindful Marketing

JUNE 14, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon.

Retail 55

Retail Consumer Software Web 55

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148