ImPRessions - Crenshaw Communications

JUNE 28, 2017

The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. And it’s good timing; the airline industry has suffered its share of negative news all year.

Airlines 147

Airlines Insurance Insurance Viral 147

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 88

Employee Internal International Training 88

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Other brands, like United Airlines, have worked to repair a loss of trust. Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.”

Brand 160

Brand Branding Film Internal 160