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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. That includes things such as donating a part of profits to charities or supporting sustainable agriculture initiatives. They want to know the story behind the wine, the winery, and the winemaker.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

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Don't Be Naïve About Native Advertising

Mindful Marketing

.” Slipping commercial messages into media content is nothing new, but digital media have exploded that potential with more and more companies trying to make their ads look like they're something else. ” Think of the approach as camouflage for commercials. Today's native advertising is much more stealthy.

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The top external criticisms your brand could face

NewsWhip

In our current climate, where information spreads rapidly through social media and online platforms, these opinions can gain traction quickly. From fast fashion to agricultural resourcing, workers are underpaid, overworked, and exposed to hazardous conditions daily. Set your brand up for success with real-time media monitoring.

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Examining the (weird) science of communication presentations

PR Conversations

Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. I would deem Danielle Brigida an early adopter of social media and online technology in the non-profit sector. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

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Examining the (weird) science of communication presentations

PR Conversations

Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. I would deem Danielle Brigida an early adopter of social media and online technology in the non-profit sector. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.