Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency
Waxing UnLyrical
APRIL 11, 2019
For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers.
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