ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. The more important set of contacts, at least among agency professionals, may be the client types who remain loyal to a PR professional even as they change careers. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

JUNE 10, 2021

It comes down to product launches. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Are you involved with that or does that get outsourced to other departments, or are you guiding that, or is there a PR agency involved? What exactly is the approach there?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78