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Stuck in the middle

PRSay

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands.

Ethics 60
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. This year, we saw in-house teams get downsized and agency budgets get reduced. The second is an increase in ‘pay for play’ publishing.

Writing 192