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New SHIFT eBook: Predictive Analytics and the Future of PR

Shift Communications

Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.” How Does Predictive Analytics Apply to PR? What is Predictive Analytics? Lisa Zanchi. Marketing Analyst.

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Owned Content: Calculating Success

Shift Communications

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations. Roman Greco.

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