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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California. They didn’t have a lot of PR experience, but knew it could be a revenue center for the agency, and they entrusted me to handle that,” he says.

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Why it’s important to prepare for a PR crisis

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The fast paced digital world we live in means it is essential that you are prepared for a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable. For example Chinese telecommunications company Huawei was accused by the U.S. Unlike a lot of brands in 2019 that failed to do so.

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Why it’s important to prepare for a PR crisis

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Recently Yorkshire Cricket Club underestimated the power of social media and conducted a master class on how not to respond to a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable. For example, Chinese telecommunications company Huawei was accused by the U.S.

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