PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO.

SEO 66

SEO Engineering Google Content Marketing 66

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120