Remove Agency Remove Creativity Remove Interviews Remove Pharmaceuticals
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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. I have great admiration for any healthcare start-up.

Agency 54
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Spotlight on a Solo PR Pro: Meet Shirley Johnson

Solo PR Pro

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. She worked in a few boutique PR agencies before moving to Chicago where she landed a job in the research department at the Oprah Winfrey Show at its peak. I work from home. It was a great opportunity.”.

Meeting 107
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Behind the Headlines With Fred Lake

Cision

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. PadillaCRT has defined health as a strategic growth area for the agency. It’s what sets our agency apart, makes clients trust your work and keeps them coming back.

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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

Big global agencies provide amazing opportunities to travel, see the world, and work on everything from Super Bowl ad clients to the G8 summit. But one of the challenges is in Washington working for foreign governments and deciding whether that’s something that you want to do as an individual and as an agency. Let me pivot a bit.

Ethics 76
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Behind the Headlines With Lisa Martins

Cision

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. You’ve worked with some of the world’s largest pharmaceutical companies. What do you do differently?

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What’s Needed for a Successful Satellite Media Tour

Cision

That’s because a satellite or virtual media tour enables brands to conduct interviews with network and local news anchors, radio personalities and bloggers around the country over the course of a single morning. When done right, they can be creative and compelling. These tours aren’t just efficient, though.

Media 120