Agency Content Marketing Newspapers Wikipedia 
Stephen Waddington
OCTOBER 18, 2018
The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News has a finite shelf life.
Norton's Notes
SEPTEMBER 25, 2015
If you want to be successful in the marketing space you have to keep looking out for new innovations in the industry and this is one, albeit one with a new funky name anyway. I completely agree with this, as a PR agency owner I understand how competitive it can be to identify, hire and retain brilliantly talented individuals.
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