Remove Agency Remove Content Marketing Remove Internal Remove Real Estate
article thumbnail

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

article thumbnail

PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

Content marketing (including PR) that impacts the bottom line (for B2B companies). It’s really helped us grow as an agency ourselves too by putting us on the map and generating loads of inbound leads. If you believe in what you’re doing / selling then commit to a solid integrated marketing and sales strategy and GO FOR IT.

article thumbnail

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. In a word, content. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients.

Agency 40