Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. The agency works for clients including Lynx, Levi’s and Marmite.

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Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

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Communications Conversations

JANUARY 28, 2015

A lot of agency folks stay put in 2014–something I didn’t see coming. But, this probably also proves that agencies know about the demand and are doing everything in their power to keep their superstar talent locked up. My take: Worked with Sarah a bit at Sleep Number (Fleishman is their PR agency of record).

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MaccaPR

NOVEMBER 10, 2015

For example, Southwest Airlines has generated great success with its humorous blog “ Nuts about Southwest , ” which includes videos of a “Live at 35(000) feet” concert and posts about songs written on cocktail napkins during a flight to Nashville. Do this by being authentic storytellers and finding the right consumers with whom to connect.

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