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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. It’s expanded to include public affairs and government relations as the norm.”. Adherence to privacy regulations.”. Advertising trusted less and less and PR and earned media are seen as more credible.”.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Here are several limitations that we’ve seen across different generative AI models in our work so far: Requires a large amount of high-quality training data to produce accurate results Can only retrieve trained data, which excludes new information and current events Generates inaccurate information as if it were correct (known as “hallucinations”) (..)

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Brexit and Trump are result of the failure of professional politics and communications

Stuart Bruce

But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. The UK Conservative party used Facebook in the 2015 general election not just for crude targeted advertising, but analysed it to get insight that could be used in doorstep conversations.