Advertising Journalism Pitching Wireless 
Sword and the Script
JANUARY 5, 2016
The ability to touch and feel is a novelty to a generation weaned on wireless.”. The audience kills advertising. Native advertising smack down. “At At least one major publication will be fined by the FTC for an inappropriate use of Native Advertising.”. – Mike Bush | Flack Me: 2016 Predictions from Flack Me.
Sword and the Script
MARCH 20, 2018
Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title.
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