Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. The post Managing Media Relations for a Publisher; Off Script No.

Media Relations 68

Media Relations Media Insurance Insurance 68

Reputation Us

APRIL 17, 2019

Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Michele Houck is a 25-year marketing and advertising veteran. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

The Hoffman Agency

JULY 23, 2019

Another issue (perhaps the key one) is that narrowing of the definition of PR; that in the majority of case clients equate public relations with media relations. Never more has public relations had the right to use the full mix of marketing communications activities to deliver against genuine business objectives.

Measurement 28

Measurement Insurance Insurance Reputation 28

Mora Communications

AUGUST 31, 2015

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business?

Media 49

Media Local Insurance Insurance 49

Bad Pitch Blog

DECEMBER 30, 2006

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. Do we have insurance? How many advertising dollars does this equate to? Cross-Posted From Strategic Public Relations. Just finished reading Peter Shankman’s book, Can We Do That?!

Pitching 40

Pitching Small Business Insurance Insurance 40