Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. No advertising, no sponsorship, no sales promotion or other fundraising efforts. For example, print has fallen off the cliff on which it was already teetering precariously. There was no other form of marketing involved or grand strategic plan.

Radio 89

Radio Skype Print Local 89

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

PR Fuel

JULY 24, 2018

Here’s a good exercise. I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Truth is that a lot of your pitches are going to be met with radio silence. Use everyday words and phrases, and focus on telling a story.

Pitching 40

Pitching Media Small Business Writing 40