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Edward Bernays—The Father of PR

Doctor Spin

In Wikipedia. In Wikipedia. He placed the idea in articles, newspapers, celebrity endorsements, and events. Bernays: Celebrated and Criticized His work significantly influenced how corporations interact with the public, shaping modern marketing, advertising, and public relations strategies. In Wikipedia.

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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. But many sites that rely on traffic to attract advertisers will create clickbait headlines that are so scandalous, people can’t help but click.

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