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I Can’t Use National Media

Mora Communications

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? National media feeds the local media. Maybe, but probably not.

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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. The local tournament. What is # SocialMadness? At the start.

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PR Basics Based on Principles will Never Change

PR Fuel

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Consumers and members of the media like to know who they are doing business with. For small businesses, it’s always nice to know who started the company and why. Let the media know.

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