Advertising, Crisis Management and Handbook

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Advertising

Crisis Management

Handbook

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing

Marketing Television Handbook Web

The Top 11 Social Media Crises of 2017

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises.

Social Media

Social Media Airlines Media Viral

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

Public Relations Today

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

The Top 11 Social Media Crises of 2017

Webinars

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