Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Is it all one in the same now that marketing and PR are more interwoven?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Data-driven PR. Public relations is HOT right now. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? Social media is a game changer, and it starts with PR and communications. PR is a powerful driver of top of funnel sales leads.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231