Mark My Words

APRIL 14, 2017

The chief target of ridicule is so often the corporate comms team. Yet do these corporate scribblers deserve our ire or our praise? There are already reports of a backlash against the backlash with the video’s defenders manning the barricades for sentimental kitsch advertising (it’s all –they claim- an ingenuous self-parody.

Corporate 60

Corporate Airlines Leadership Chemicals 60

Masters in Communications

OCTOBER 30, 2018

Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. requests for speakers.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. requests for speakers.

Community 40

Community Employee Local Groups 40