Paid Social: Cliff Notes to 3 Social Media Studies
Sword and the Script
OCTOBER 11, 2016
These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? 1) Benchmarks for Brands in Social Media. The study, which looked at “average interactions per post per brand per 1,000 followers,” also noted engagement ticked up slightly on Twitter.
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