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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? 1) Benchmarks for Brands in Social Media. The study, which looked at “average interactions per post per brand per 1,000 followers,” also noted engagement ticked up slightly on Twitter.

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Your audience with the public

Stephen Waddington

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. This is data from We Are Social’s Digital 2019 Global Digital report.