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Shep Gordon: “Make Parents Angry”

Doctor Spin

Image: Wikipedia ) Gordon gained fame as a talent agent and manager for various high-profile celebrities, particularly in the music and culinary industries. It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building.

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PR Interviews: Michael White Lansons

Norton's Notes

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Tell me one interesting fact about you that you have never revealed on your blog? I’m a published poet.

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44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!