Onclusive

MARCH 23, 2020

Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 221

Media Measurement Analysis Television 221

Onclusive

MARCH 23, 2020

Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 195

Media Measurement Analysis Television 195

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Measurement Television 167

PR Conversations

NOVEMBER 27, 2015

Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and case studies.

Conference 40

Conference Hotels Internal International 40

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52