Mindful Marketing
APRIL 23, 2021
” Masters organizers apparently didn’t like the ambush advertising either: They’ve reportedly banned Wayne Player from the Tournament for life. Gary Player wore a PXG hat, whose golf clubs he endorses, and a Black Knight shirt —his own signature brand. Individuals also are not immune.
Sword and the Script
SEPTEMBER 23, 2014
There’s a secret trick that marketers of apparel love to use. Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. It’s become a favorite tactic of some apparel brands. Ready for it?
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