Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. Earn word-of-mouth with guerrilla marketing. Two is the new five. 5) Feedback and measurement.

Software 99

Software Comparison Measurement Content Marketing 99

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. 4) What is your assessment of this trend toward content marketing ? “In

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Burrelles Fresh Ideas

JUNE 13, 2023

Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40